There has been a lot of discussion lately about the current economic downturn. Yes, this has effected the arts a great deal. Many of us have felt this coming on for some time now. This raises questions by many artists: What can I do? How is this going to effect me? Can I keep making a living at art? Will I survive?
I have pondered these questions frequently. I admit, in the short term, I am concerned. In the long term, however, I don’t worry so much. Rather, I look at this economic situation as a great opportunity. There are a few things consider:
During the great depression, some of the greatest art was created.
Collectors are still buying art. These tend to be those who purchase more for the love of art than to decorate their home. They are the more serious collectors. This also includes those who regard art as an investment. They find that art enriches their lives.
Recent shows and auctions are boasting great or even record sales.
Economic downturns often weed out the mediocre artists. The best artists are able to survive the down cycles.
So what can I or you do? I certainly am not among the best, but I have enough confidence in my art to consider myself above the mediocre tier. Many of you may fall in to this same category. What do we do - those of us who have some talent and ability, but are not in the top tier? This is where I consider this a great opportunity. I refuse to be weeded out. I must find ways to move up to the next level.
I must make sure that every painting I put out in the market is my very best. I have become much more critical of my own work and simply will not put out mediocre work for the public to see.
I have decided to concentrate more on improving my abilities. I recently signed up for a workshop that I have put off taking for years with an artist I truly admire. I am joining a local portrait painting group to improve my skills in figurative work. I am committed to growing as an artist.
I am offering more services, including: teaching, becoming a mentor, and offering critique services (these will be posted soon on my web site).
I am taking a more serious approach to the business side of art.
I must make sure that I become more organized.
I am putting more energy into marketing and promotion.
I am considering more ways to get my artwork out there. Including: public art, corporate, religious, liturgical, museums, higher end art shows, higher end galleries, designers, auctions, etc.
I am focusing more on the current relationships I have with collectors, clients, and dealers.
In short, to keep myself competitive in a more difficult art climate, I must become more focused on both the quality of my art as well as the business side. Both are critical.
Best Wishes,
Keith Bond
Ps. Resist the urge to move downward on the ladder to success - don’t lower prices or show in lesser venues. Rather, offer free shipping or reward good clients by giving them a small painting or drawing. Try to get into better shows and galleries. Move up the ladder, that is where the artists are who are selling. That is where many collectors are looking for art.
6 Responses to Great Opportunity in our Current Economy
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Again, Keith, great work, great vision and continued success.
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