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Keith Bond Fine Art
by Keith Bond on 7/15/2009 12:07:06 PM
 Bear Lake Reflections (plein air)
A gallery director once complained to me about how artists sign up for the gallery's mailing list just to receive the illustrated brochures or catalogs. I understand the gallery director's complaint. It is costly to produce and mail out brochures or catalogs. He made some comment about how the artist couldn't use the images anyway, because of copyright issues.
As an artist who has been guilty of this in the past, the reason artists do this is not to copy the images. But rather, it is another way of learning from other great artists. By looking at the images, an artist learns how others handled certain problems. It is also a means of inspiration. Though not the same as walking through a physical gallery or museum, catalogs and brochures provide similar - but scaled down - benefits.
These days it seems that fewer galleries are producing these in favor of on-line porfolios. The best galleries still see the value of a tangible catalog or brochure. Whether for an artist or collector, having something which can physically be handled and thumbed through at the viewers convenience is extremely valuable. It can be returned to time and again.
True, many will discard it after viewing it once. Some share them with friends. Others, like myself, put them in a binder so I can stroll through a "gallery" from time to time in the comfort of my own home; searching for inspiration; always being uplifted. (I even put magazine clippings into these binders, so I don't have to keep the entire magazine.)
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2 Responses to Brochures, Catalogs, and Magazine clippings
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I also love discovering new artists and seeing how they work. I love work in process photos and tutorials - not because I want to copy the artist's work, but because I might find a better way of doing something in my own art. I despise artists who have no voice of their own and just copy the latest and most popular style of the artist next to them.
Overall, I think that galleries should be glad that other artists are requesting brochures. So we aren't necessarily the target market, but this is still advertisement for their artists. I have also had people who were interested in a certain type of art that I don't create, but because I get to be familiar with lots of artists' work, I referred those people to an artist who might fit them.
Even in my newsletter, I have a section where I highlight another artist. Some would think I was crazy promoting another artist instead of myself, but I do it because I love discovering other artists and I want to share.
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